Huge beauty catalog plus fast parcels keep shoppers scoring service highly despite missing-item hiccups that support teams usually resolve very quickly.
Are LOOKFANTASTIC and Cult Beauty the same company?
Not quite: they are separate online shops, each with its own website, but both are owned by the same company, THG plc. THG bought Cult Beauty in August 2021, and its THG Beauty division runs LOOKFANTASTIC, Cult Beauty and Dermstore. Sources: THG Beauty (thg.com), checked 26 October 2026; THG Annual Report 2021 (Cult Beauty acquisition, August 2021).
LOOKFANTASTIC and Cult Beauty are two of the UK’s biggest online beauty retailers, and since 2021 both have been owned by the same group, THG. LOOKFANTASTIC sells a very broad catalogue with frequent discounts; Cult Beauty is more curated, with a reputation for introducing newer brands. On Trustpilot LOOKFANTASTIC averages 4.6 out of 5 and Cult Beauty 4.4. These scores reflect shopping, delivery and customer-service experience, not how well the products work.
Head-to-head in 21 words
LOOKFANTASTIC edges its sister store Cult Beauty with Trustpilot reviewers, so choose the bigger catalogue or the tighter edit by taste.
The numbers
On Trustpilot, LOOKFANTASTIC averages 4.6 out of 5 against Cult Beauty’s 4.4, which is 92 against 88 on our 1–100 scale.
| LOOKFANTASTIC | Cult Beauty | |
|---|---|---|
| 21words score (1–100) | 92 | 88 |
| Trustpilot average | 4.6 / 5 | 4.4 / 5 |
| Rank in our Beauty Top 21 | 1st of 21 | 2nd of 21 |
| Last checked | 2 November 2026 | 2 November 2026 |
Both, in exactly 21 words
This cult beauty destination still charms discovery shoppers with curated brands and smooth deliveries that feel more boutique than a drugstore.
What this comparison does not tell you
Trustpilot scores measure the shopping experience: delivery, missing items, returns and customer service. They say nothing about whether a product suits your skin, and ratings for big retailers rest on far more reviews than those for small brands.
Source notes as recorded on our Beauty list: LOOKFANTASTIC: Trustpilot 4.6/5 → 92 — https://www.trustpilot.com/review/www.lookfantastic.com — retrieved 28 Sep 2026 (unchanged). Cult Beauty: Trustpilot 4.4/5 → 88 — https://www.trustpilot.com/review/www.cultbeauty.co.uk — retrieved 28 Sep 2026 (unchanged).
Questions
Are LOOKFANTASTIC and Cult Beauty the same company?
They are separate retail websites with the same owner. Both belong to THG plc, whose THG Beauty division owns and operates LOOKFANTASTIC, Cult Beauty and Dermstore.
Who owns Cult Beauty?
THG plc, the Manchester-based e-commerce group. THG acquired Cult Beauty in August 2021 for a reported £275 million, according to its 2021 annual report.
Who owns LOOKFANTASTIC?
THG plc. LOOKFANTASTIC is one of the three online beauty retailers run by THG Beauty, alongside Cult Beauty and Dermstore.
Which scores higher, LOOKFANTASTIC or Cult Beauty?
On Trustpilot, LOOKFANTASTIC averages 4.6 out of 5 against Cult Beauty’s 4.4, which is 92 against 88 on our 1–100 scale. In our Beauty Top 21, LOOKFANTASTIC is 1st of 21 and Cult Beauty 2nd of 21.
Where do these numbers come from?
Each 21words beauty retailer or brand score is the company’s Trustpilot average out of 5, multiplied by 20; it measures the shopping experience, not product efficacy. Both were last checked on 2 November 2026, and we re-check every Monday.